It is when faced with a particular communication challenge, that successful design allows the complex to become simple and understandable. Many think good design is to make something look nice. In reality, great design is 80% understanding, gathering, organizing, eliminating, arranging and simplifing with about 20% dedicated to beauty. The "Design Case Studies" portion of this website contains examples of projects, their challenges and the Blue Sky Graphic Communication solution. To view a case study, simply click an icon to the left.