Create an industry print ad for a market that is relatively new, Homeland Defense. And make it appealing within that industry.
Research, research, research. We started with direct phone call surveys to a variety of our clients customers. A common thread appeared - custom construction. Custom construction of vehicles to meet exacting requirements was by far the most important angle. During an on-location photo shoot in Atlanta, with the Georgia Bureau of Investigation, a statement was made, 'everything's a drawer pull away'. This quote anchored the testimonial inset and generated many successful sales. Click to view the full size ad
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